Every time we visit a store, consumers eyes are instantly drawn to various points around the store based on what is on offer and the way those items are presented. Many stores in the market today utilise freestanding, custom made cardboard point of sale displays that can showcase a huge range of different items. The most successful brands in each retail environment will utilise cardboard point of sale displays to enhance a variety of their products in a way that stands out from the normal run-of-the-mill products that are sitting on the shelves including their competitors. We most commonly see examples of this is with food products at grocery stores. Customers are far more likely to purchase a product like a packet of biscuits or a bottle of soft drink if they are standing on a custom made cardboard point of sale display at the ends or in the middle of the aisle then having to walk down another aisle to choose a product.
This style of marketing can help your business to stand out and grab the attention of potential future customers. If you were to think about the last time you frequented a shop where you were uncertain of what you were going to buy, it is highly likely that you were looking at the shelves stocked with a variety of options before making your choice. Whilst this choice and others may be influenced by previous advertising or marketing efforts, other choices may be influenced simply by how the item looks on the shelf. This sort of behaviour clearly indicates how influential the appearance of a product is to the consumer. Businesses who make a conscious effort behind to create customized point of sale displays for their products can have a pronounced effect on the success of their brand.
Using custom made cardboard point of sale displays to emphasize your business is a powerful way to make sure that your products are not only being seen by your target customer but are also actually being chosen by those same customers and ultimately on a repeating basis. Custom made cardboard point of sale displays allow your company to carry over the branding and marketing efforts of your business through to the final purchase of the product.
A custom cardboard point of sale display manufacturer like Express Packaging will be able to effectively and easily walk you through the process of creating custom made cardboard point of sale displays and how your business can greatly benefit from utilising them in the marketplace. Contact Us to ask us how to create custom made cardboard point of sale displays to suit your business.