Cardboard Point of Sale (POS) displays are typically used to encourage impulse buying, including the counter top display and the stand-up display and are able to be effectively used in a wide range of businesses. These types of unit are highly cost effective and powerful tools which can be used to increase the sales of a certain product because of their ability to effectively showcase a product with a creative and engaging design.
So how do cardboard displays increase sales of a product within a store? These units can be used to attract the attention of customers, especially the counter top display that is usually placed on the counter at an impulse point where customers are getting ready to make a purchase. These are usually colourful and engaging displays and they are designed in a way that customers can be informed about the features of a product or that there are promotions, sales, and discounts on that certain product. However, not all cardboard displays are necessarily compelling. There are a range of critical elements that a business should consider when utilising these displays as promotional materials.
Make Them Visually Attractive
First and foremost, all cardboard displays should aim to be visually attractive. The graphics, design, colours, and shapes should aim to have a bright and modern look that will appeal to the intended target customer. For example, product displays that feature items that are commonly impulse purchased including chocolate bars, lollies and chewing gum are typically placed on the counter and the counter top display is usually colourful, bright, and enticing with easy access to the retail products available on it. As a result, customers are encouraged to pick up a product just before paying at the counter.
Provide Only Accurate Information
Not all cardboard displays have products or items on it. There are units that only contain texts and information. This type of cardboard display entices the customer to enquire about the product or its features and benefits. This makes it critical that all of the information should be accurate and well-written to be able to effectively entice the customer to buy the product. Misleading information will rarely ever lead to good results and has a high potential to even drive the potential customer away and dissuade future purchases.
Don’t Take Up Too Much Space
Whilst it is important that cardboard displays should be enticing with “big fonts and big designs” this does not necessarily mean that these should also be so big that they must occupy a large amount of space. For example, a counter top display should ideally be concise and not block a large portion of the counter and creating issues for customers who might lack space when dropping off their items for scanning and bagging. The same rule applies with stand-up displays; the display should not be blocking large sections of the aisles or customer space as this can be imposing and make it difficult for customers to move around the store.
Cardboard displays are proven to be an effective tool in boosting sales, but there are many key elements that need to be considered in order to ensure that the customers will still be comfortable in the store and able to engage with the products effectively. At Express Packaging we specialise in designing and producing the highest quality cardboard point of sale displays for some of Australia’s largest brands. Contact Us at Express Packaging and see if we can help you grow sales in your business with your own custom designed cardboard point of sale displays.