The huge majority of new start-up businesses and entrepreneurships that are created today are predominantly set up as online or e-commerce businesses often with little or no actual ‘bricks and mortar’ presence that is customer facing at all. This is largely down to a couple of big advantages including lower overhead expenses such as rent, insurances and utilities, and ease of access to customers through online portals and the general ease of doing business online with the infrastructure in place in today’s digital age. This lack of physical storefronts and customer facing premises does however make it critical that the potential customers for those businesses are given an amazing online experience when they are using your website to browse and purchase as well as making it equally critical that once they have purchased from you, that the product arrives with engaging and appealing packaging which reinforces the quality of the product and the perception of the product as a good purchase.
For many online or e-commerce business owners it can be very tempting to spend a great deal of time and resources on improving and enhancing the quality of their website, but not putting enough time and resources into securing amazing looking packaging to support that brand and website can be a critical missed opportunity to enhance the perception of your brand in the eyes of the customer.
For online and e-commerce business owners, seeking out an experienced and trustworthy custom box manufacturer who understands the packaging requirements that online or e-commerce businesses need to ensure the safety, reliability and unique branding of their products and shipments. For most online and e-commerce businesses, it is critical that they utilise correct and precisely sized boxes that are sufficiently durable and strong enough to handle the type of shipping required. Protective or reinforced packaging, strong binding tape or glues, as well as good quality shipping labels can also be highly important. As a business owner, once you’d already done the hard work of winning the customer’s business and securing an order, the last thing they can afford is for anything to go wrong with a shipment when the product is being sent to your customer.
Making a Great Impression
When a product arrives on your customer’s doorstep, it is so critical to create a great first impression with that customer. As an online or e-commerce business it is critical that you take advantage of every opportunity you have to promote your business and create a perception of quality within the minds of your customers.
Selecting a custom cardboard box manufacturer like Express Packaging who can custom design your package according to the specific fit of your product as well as being able to use cutting edge technology to create amazing looking graphics and branding can definitely help to create an exciting and rewarding customer experience for your business.
Whether you already have an online or e-commerce business or are just starting out, speaking to one of our expert staff at Express Packaging can help you to uncover ways to improve your product packaging and win more customers. Simply https://www.expresspackaging.com.au/contact-us/ today and we can show you how to create amazing packaging for your online or e-commerce business ready to ship to your customers and grow your sales.