When it comes to manufacturing, the word ‘custom’ is often perceived as instantly being expensive and in many cases cost prohibitive. This is largely because when an item is custom manufactured or custom made, it is designed only for that particular purpose and because of this there is cost involved in designing and manufacturing something which is outside the scope of what is considered standard to make. Businesses depend on cardboard packaging and boxes for many things. They are utilised to store almost every product and to ship that product to its destination at some point in its life cycle. For many businesses, finding a packaging solution to meet all those different products and all those different needs can be extremely challenging and at some point most businesses will consider using customised packaging or custom cardboard boxes. At this point it can be extremely beneficial to consult a custom cardboard box and packaging expert like Express Packaging to talk to discuss your options, consider the benefits and costs of these products and then uncover what a custom cardboard box can offer to a business.
Products of All Shapes & Sizes
When a business is considering a box or packaging for their product, they may look at some of the more standard sizes and designs for those boxes. These are boxes that can typically be mass produced and are available at short notice and because of that, thse boxes can often be purchased for a lower cost. The question a business needs to ask at this point is how their product or products will fit inside of a standard size box and whether there is a standard option that is in fact suitable. If the box is too large, it will require additional packing material to keep the contents inside of it safe and secure. If the box is too small, the products may have to be forced inside to fit and this can damage both the product and the structural integrity of the box in many cases. An incorrectly fitting standard size box may in fact result in higher overall costs owing to the extra material purchased in a box that is too big or possible damage to the product if the product is not securely fastened in an oversized box or too tightly packed in an undersized cardboard box. A custom cardboard box manufacturer like Express Packaging can create boxes that precisely fit the products going inside of it to make sure they are protected during shipment and storage and do not require a lot of extra material inside of them, which can easily result in lower costs overall.
Can Engaging Graphics Help Pay For Your Box?
A plain and unbranded cardboard box says very little about the contents inside of it and who made them. It can on occasion have the address of the person that it is being shipped to and it may also contain information about what is inside, but it does not do anything to promote that product or brand to customers or people who come in contact with it. A custom box manufacturer like Express Packaging is able to add engaging graphics that transform a box from something plain into a powerful and cost effective marketing tool for a business. These well designed and engaging graphics can be used to provide more information about a brand or product or they can be used to help businesses build their brand by placing their logo and marketing messages in front of their customers and even potential customers. Because boxes typically pass through many sets of hands during their transport and life cycle these messages can typically be seen by many different people. This means that for a relatively small cost a custom box manufacturer can create a powerful marketing tool for a business that can help justify the cost of using customised boxes and packaging.
Contact Us at Express Packaging today and see if one of our expert staff can help show you how customised packaging can pay for itself through both cost savings and adding value as a powerful marketing tool to engage with your customers.