“Packaging Matters” is a buzz phrase increasingly used in marketing and advertising circles and increasingly so in today’s ever-changing and growing marketplace. In today’s world, consumers’ attitudes towards product packaging and its ability to influence purchasing decisions has changed remarkably in the last few years, which, in turn, is forcing companies and brands to revolutionize their packaging ideas to meet these customer expectations and succeed in today’s marketplace.
Using Packaging to Drive Sales
Packaging designers, suppliers, manufacturers and owners are constantly innovating and working to develop a packaging box design that effectively meets the needs of their products. An effectively designed package can help make your product stand out from your competitors on the shelves or retail outlets and are an effective way to entice your target consumers to buy your products.
Studies have shown that around 65% of consumers still make purchase decision in store and often without researching the product beforehand. This means that your product packaging is the first thing they might perceive about your product or brand in many cases and reinforces the need for brands that are striving to be successful to have a a state-of-the-art packaging design that can effectively attract your target audience and turn them into potential and even repeat customers.
Packaging That Reflects Your Brand And Speaks To Your Consumers
One of the most common mistakes we seen made by businesses and brands in todays marketplace is that they focus only on the look and feel of the packaging and overlook perhaps the most significant factor they should be considering– relevancy to their target customer. This means that your product packaging should be able to engage your target audience and clearly deliver a message to them about what your brand is, what it represents and why they should trust it and make a purchase. Instead of focusing on creating a purely aesthetically pleasing design, the first thing you a business or brand needs to ensure is that their packaging designs and ideas should be reflecting the needs and expectations of your target consumer and appealing to what is important to them when making a purchasing decision.
Successful brands may conduct surveys or conduct market research to better understand what their customers want their packaging and what influences their decision to buy. Businesses may also consider and research what their biggest competitors are doing with their products and packaging. Based on the audience these businesses are targeting and the product they are selling then the packaging design, including its size, shape and layout may vary substantially.
Winning Customer Trust and Gaining Repeat Business
For businesses that strive to achieve repeat business from their customers, product packaging is one of the most critical factors to consider alongside ensuring that you offer a high quality product. Several studies repeatedly show that packaging can influence buyers and significantly increase overall product satisfaction, which in turn helps to drive greater customer trust, loyalty and repeat business.
Using Packaging To Communicate With Your Customers
Packaging is an extremely cost effective and valuable way to communicate with a target audience for a business. Packaging offers an opportunity to share your logo and branding as well as highlight aspects of your business that may be important to your target consumers including relevant accreditation, certification and authenticity in your packaging.
Packaging As a Functional Tool
Businesses who inject creativity into the structural elements of packaging can make it usable and engaging for their consumers; and this is a process that is effectively utilised in the food and beverage market. Many ready-to-eat food products are available today whose packaging is designed to keep product fresh, intact, and some are even able to be utilised alongside the product itself such as a serving container or plate.
Is your packaging able to effectively communicate with 100% of your customer base and make your product stand out in a meaningful way? If not, this is the right time to undergo a packaging box transformation and Express Packaging is here to help!