If you are one of the many online businesses trying to market your products, it is not enough that your product is made of high-quality materials and with impressive designs. It is so important that you set your business apart from your competitors and what better way to do that than by enhancing your custom printed box to create an engaging and exciting unboxing experience for your customer.
Gone are the days when consumers simply ripped apart the packaging box and throw it away. With the ever growing presence of social media, many customers consider the product packaging as much as the product itself because they are interested in posting photos of the products they ordered – from the time of delivery (while it is still inside the box) until they open it and get the product.
If you want your clothing business to get noticed and enjoy essentially free-advertising through the number of photos your customers upload on their social media accounts, each of your product should be encased in an impressive custom printed box. Here are some tips on how you can create Instagram and YouTube-worthy customised packaging boxes that will drive customer excitement and engagement with your brand:
Think Outside the Box
Explore and understand the different clothing packaging boxes on the market today including your key competitors and consider ways that you can make yours completely different. Your brand will be far more prominent and exciting if it is unlike the rest so do not be afraid to show your brand’s unique personality and look and feel. Play with colours, logos, and images to find out what combinations are most impact-full and can best represent the message you want your customers to perceive about your brand.
Do the Unexpected
Your packaging boxes do not have to be plain, boring, and conventional. So, what if you are selling t-shirts? Do the unexpected with your custom printed box. For instance, you can use a pizza box design or a playing card box theme to house your product. If you are selling t-shirts in bulk, you can also have a packaging box designed like a luggage or a trunk for something unusual, intriguing and exciting for your customers to receive.
Source Ideas and Innovation from Your Target Market
Spend time getting to know your customers and consider what your target market likes and dislikes when considering making changes with your custom made box. If you are offering children’s t-shirts, your boxes might be colourful, fun, and filled with images. You can also include inserts that your market will find interesting such as fashion tips on how to wear your product on various occasions for young adults.
Numerous survey and research studies have shown how consumers in today’s marketplace focus more than ever on the way a a product looks and feels when it is presented in store or when it arrives on their doorstep from an online supplier. If they find the packaging box unique, interesting or attractive, they are far more likely to make a purchase. In other words, the consumer buying behaviour s heavily influenced by the packaging box, so it is more important than ever for businesses and brands to seize this opportunity to showcase their brand and talk to those consumers. Try the suggestions above out for yourself and see how these simple steps can help you achieve those goals for your business.