If you are a business with a new product that you are ready to set up in a retail store environment then chances are you will be in need of an engaging and eye-catching strategy to grab the attention of your potential customers and to make your new product stand out next to your competition. Cardboard display boxes can be a perfect solution for many businesses looking to achieve these goals, so long as they have the right design and specifications. Below are some valuable tips to keep in mind when choosing a design for your new display box.
Making Your Text and Labels Easy to Read & Understand
All text or labels that you include on your display boxes need to be readable and easily understood by your customers. This will in most cases be the very first experience that your potential customer has with this product, so it is critical that your product makes a strong first impression and that these potential customers can fully understand what the product is before they make a purchase. It is critical that businesses spend time on considering fonts and text layout when designing artwork to ensure the font size and style are the correct ones to be best understood by your customers for your display box.
Careful Use Of Images And Artwork
Effective and engaging packaging designs often include images, and with custom display boxes this can be especially true. The images and artwork that you choose to use should effectively capture the attention of customers, and whether you are choosing a picture of the actual product or any other image, you should be sure that the resolution is high to provide a crisp picture that can be displayed clearly and professionally.
Consider Convenience For Your Retailers
A high quality custom printed display box will be convenient and easy to store and use for both your customers and the retail location or stockists of your products. These boxes will effectively help to keep your item well organized and compactly stored. It is very important for businesses to ensure that your cardboard display box is able to effectively hold your items to keep them in order while also displaying them in the most effective way possible.
Be Creative, But Don’t Ignore Simplicity
If your cardboard display box looks very similar to every other display box in a store, the chances that it will stand out and engage your customers in an effective way are not high. It is critically important that businesses seek to be creative when it comes to designing a cardboard display box with a design that is special or unique amongst your competitors. However, it’s also important that businesses ensure that they do not go overboard with your creativity at the cost of ignoring simplicity and ease of use – an item that is difficult to open or confusing to potential customers will be much less likely to be purchased than a design that is easily understood and easily interacted with and opened.
A cardboard display box can be a highly effective tool for marketing your new product, and by considering the design scheme carefully, businesses can ensure they leverage the most out of this advertising and organizational tool on an ongoing basis.
Contact Us at Express Packaging today and see how our team of experts can help you design a cardboard display box that will engage your customers and help you sell more products.