It doesn’t take much for most people to remember a time when they were heavily impacted upon by product packaging when it came to making a purchase. Whether it was an eye catching design, impressive functionality, or the addition of something unique that made the packaging stand out, it simply cannot be ignored that packaging plays a significant role in the buying behaviours of people in today’s marketplace. Whether you are physically browsing a shopping centre or browsing a popular e-commerce or online marketplace like eBay and Amazon, the role of cardboard packaging in influencing buying behaviour is enormous and can be valuable tool for most businesses to try and harness.

Here are 5 Key Ways that Cardboard Packaging can help to grow your brand:

  1. Custom Packaging Can Help Your Brand Be Unique: Custom Packaging with correct labels and engaging graphics can help your brand to stand out from your competitors and promote your brand effectively and uniquely. Customization in cardboard packaging boxes and materials showcases your brand as unique and exciting to prospective customers
  2. Unique Shapes and Designs Create Brand Presence: Gone are the days when cardboard packaging and cardboard shipping boxes were simply a means to protect the product inside from potential damages and destruction during shipping and storage. In growing industries like technology and medicine, the most cutting edge businesses are creating an edge for themselves with the aesthetically appealing shapes and designs for their packaging that help create a unique brand presence amongst their competitors.
  3. Using High Quality Graphics, Labels and Stamps Reinforce the Quality of the Products Inside: Cardboard packaging  with exciting and engaging graphics that showcases your business name, logo, or key contact information and addresses (whether physical or online addresses) is an extremely affordable way of enhancing the perception and image of your brand in the marketplace and showcasing your business as a professional and polished operation.
  4. Creative & Engaging Designs Attract Customers: By engaging a professional custom box manufacturer like Express Packaging you can harness the selling power that excellent creative design creates for your products. By working with packaging professionals with a wide level of experience you can rely on them to help you create a design that not only looks amazing but also reflects the category you wish to sell in or type of the product inside to ensure it will effectively engage your customers and encourage them to buy your product.
  5. Printing Product Description or Usage Instructions Encourages Trust & Relaibility With Your Customers: Printing essential usage information or instructions on your packaging can be a very valuable tool to help you communicate with your customers and ensure they understand how to use your product prior to purchasing it. This is doubly effective as customers who better understand a product and how to use it are far more likely to trust that product and feel comfortable making that purchase knowing it will meet their need because of the information provided to them on the packaging.

If you would like to talk to an expert today about ways that we can help you grow your brand through the use of custom cardboard packaging, simply https://www.expresspackaging.com.au/contact-us/ at Express Packaging and one of our experienced staff will show you how you can create amazing looking custom cardboard packaging that will help grow your brand and sell more