One of the most cost effective and powerful ways to have your products promoted in store and across various retail spaces is to utilise corrugated cardboard counter top displays and stands.
Well designed and visually appealing cardboard counter top displays can work as a form of ‘packaging’ for your products as they are able to sit prominently within a retail space and allow you the opportunity to communicate to your target customers the most important images, values and messages regarding your brand or product in a way that few other marketing exercises truly can.
If you and your business are looking for ways to effectively and clearly disseminate more information about your products and services then setting up a counter top display where you can insert and display everything from product flyers along with product samples and the product itself can be a highly effective tool that you can utilise without absorbing huge costs relative to other forms of marketing and advertising.
To achieve this outcome in the most cost effective and simple way, the best material to use is corrugated cardboard.
Here are the top 3 benefits of using corrugated cardboard for your counter top display:
Corrugated cardboard is very flexible and adaptable
Corrugated cardboard is made with paper so it can be easily folded, cut and moulded into almost limitless different ways so you therefor have more freedom with the style and form of counter top you can make. In addition to being easily cut, folded and bent in almost any way you could imagine, corrugated cardboard is also easily adapted to a range of different printing and detailing methods. Your business can easily add highy quality digital printing as well as adding stickers, decals, and digital prints on its surface to achieve an engaging look and feel to your counter top display.
Corrugated cardboard is highly cost effective
Counter top displays can make up an effective and powerful from of your brand advertising and marketing without requiring you to spend large amounts of money to activate this in the marketplace. Corrugated cardboard is one of the cheapest and easily acquired materials to produce displays out of and this helps keep the cost of utilising them down compared to other materials. Because of their relatively low cost, it also means that your business can regularly update and refresh your counter top displays on a consistent basis without having to worry about the cost blowing out each time this is done.
Corrugated cardboard is environmentally friendly and sustainable
Corrugated cardboard is made primarily from paper, with almost all cardboard in Australia being made from recycled and sustainable sources. This also means that your counter top displays are able to be ultimately disposed of thoughtfully once they have completed their life cycle and are then able to be recycled and the materials used again to produce new corrugated cardboard materials in the future.
Contact Us at Express Packaging to see what our counter top display and Point of Sale experts can do to help you promote your business and brand with industry leading display and point of sale materials.