Whether it is used for residential, commercial or industrial products; transporting items such as these from one point to another whilst seemingly simple, can often be a complicated and challenging process for businesses and individuals to work through regardless of whether it is just locally or even internationally. Previously, whenever a business was transporting products or goods in traditional shipping boxes, the boxes were generally considered satisfactory and a success if the items inside arrived at the intended destination address completely intact and undamaged.
Times have changed greatly now and with today’s modern cardboard shipping boxes, your business can achieve a great deal more than this with these boxes. Below are some most fundamental traits of a modern cardboard shipping box or carton:
Achieve the Very Best Fit for Your Items
The primary innovative characteristic and improvement of a modern cardboard shipping box is that it is custom designed and can be tailor-made to the size and shape of the products being shipped. As the custom cardboard boxes are custom designed, they offer a precise and often perfect fit for the product. This has a number of benefits, chief of which is that with custom fits your goods are better protected and this is coupled with the fact that there is often dramatically less waste of cardboard packaging material whilst also ensuring you utilise the maximum amount of space with each shipment. It is rarely possible for a business to achieve all these benefits when choosing standard or off-the-shelf brown boxes, and by choosing to utilise custom shipping boxes and many businesses are able to achieve a large reduction in costs when shipping items in their custom cardboard shipping boxes.
Using Custom Cardboard Shipping Boxes to Increase Your Brand Awareness
For any business, it is critical to pause for a moment and consider all the individuals who might come in contact with your custom cardboard shipping box on its way to its intended destination. The answer for most businesses will be quite a high number of people! When utilising a modern shipping box, businesses can make use of the often blank brown or white space on the exterior of their boxes to successfully promote and market both their product and their brand or business overall. How? This can be achieved by something as simple as having the sides of all their boxes printed with the company logo, name or a company slogan, all of which can represent their brand and talk to their customers about what they value and represent.
Some businesses may also go one step further and imprint the box cover with a visually appealing graphic design to help drive greater brand awareness of their brand or businesses overall.
If you have ever ordered something from a major supplier like Amazon.com, you might have noticed the ‘smiley’ graphic printed on a side of almost all of their shipping boxes. This ensures that even before their customer opens their box, they achieve a sense of excitement and it also works to reinforce a sense of confidence that what they have just purchased represents a quality product. Reinforced confidence in a purchase like this is one of the key drivers of repeat business and increased customer loyalty. Companies like Amazon.com recognise the value of this and are able to effectively leverage the power of custom printed shipping boxes to win customers’ trust and greatly increase their brand popularity.
Use Custom Cardboard Shipping Boxes to Educate Your Customers
A modern shipping box is more than simply a way to increase brand awareness and market a company’s products. It is also an effective tool in making it easy for your targeted audience to reach you. Over the course of their life cycle your shipping boxes are reused, and thus it is a great idea to share your contact information, including your physical address and your website. This can provide an opportunity to make a connection with potential new customers and also to ensure you stay connected to many of your existing customers.
Custom Cardboard Shipping Boxes are Highly Cost Effective
Due to the constant innovation and improvements made in digital printing technology over a number of years, modern custom printed cardboard shipping boxes are able to be manufactured at much more competitive pricing than ever before and are now able to be produced at a pricing level that makes them a viable and cost effective option for businesses of all sizes and industries.
Contact Us at Express Packaging to find out how we can help your business to utilise modern custom printed cardboard shipping boxes as a powerful tool to market your brand and drive customer satisfaction and trust within your business.